Speaking In The Affirmative
We can be far more persuasive when we use affirmative language.
4 min readJul 28, 2021
Long ago, a good friend of mine told me that the brain doesn’t understand the word “no”. I forgot about what she had said to me for a decade or so until I had kids. As my kids became toddlers, I assumed that they didn’t understand what no means. It’s simply a foreign concept to toddlers, much to the…