Perverse Incentives

I’ve become a fan of Mark Rober, a science YouTuber, and former NASA engineer. Rober has a great collection of videos that demonstrate how science is applied to practical problems that people face every day. In his videos, he applies his talents and experience to problems like protecting a bird feeder from squirrels, tracking package thieves, and tracking germs in the classroom.

I’ve been watching Rober’s videos with my kids for months. In recent days I came across a TED Talk featuring…



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