Our response to Gillette’s #metoo commercial is defined by our choices
7 min readJan 20, 2019
The negative responses to Gillette #metoo or “We Believe” commercial on YouTube were quite visceral. Some doth protest too much. Some wished that feminists would just change and they’d be happy. Some issued a stirring defense of men and masculinity, as if masculinity included the behavior called out by Gillette’s commercial.
I found the range of responses very interesting and noted that the thumbs down were 2:1 against the thumbs up votes. It is clear that the majority of viewers didn’t like Gillette’s…